Dubai 30 by 30

It is not every day that an entire city sets itself the goal of getting fit. When it does, it apparently makes the news. Announced by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, the goal is the make Dubai the most active city in the world. The initiative labeled Dubai 30 by 30, is a very noble goal, as fitness has to rank number one on the list of priorities for any human. What are we without good health? The purpose of the initiative is to get everyone to spend thirty minutes exercising everyday for thirty days. The hope is at the end, your body is used to the exercise and does not wish to go back.

I understand several hundred thousand people have signed up. Corporations are inviting people from all over the world to teach share and motivate their team members to get fit. At Safa Park, zones have been set up to show people circuit training, tennis, yoga, cricket, and basketball, etc. Anything that might catch your fancy as long as you are exercising. Not to forget some zones teach you about nutrition and living healthy. Clean eating if you will. Combined all these hopefully show you the impact of diet and exercise on your health. I didn’t read about or see anything that also taught you the value of adequate sleep, but I could have easily missed it given the volume of information out there.

The world needs grand challenges like this to motivate our people and highlight the value of fitness. Entire nations need to be woken up by their leadership and asked to value fitness. Perhaps, the leaders can show the light by getting fit themselves. I understand that the Crown Prince is probably one of the fittest people you can find anywhere in the world. My congratulations to the people of Dubai. May you inspire the rest of the world also to be healthy.


Ritesh is a born again health enthusiast and holds a Certificate in Physiology from Harvard Medical School and a Certificate in Nutrition from Tufts University.